Designing for youth audiences is like planting a seed. A website needs all the proper elements for traffic to grow. College students who have grown up with daily access to technology prefer interactive designs, which stimulate their minds.
If a website visitor doesn’t read well, graphics and multimedia content are the non-text alternatives for digital communication. Here are four ways graphic and design concepts impact college students online.
Plans to attract followers on social media platforms rely on relationships building over time. By posting relevant and innovative content, followers will increase. Designing guidelines for youth groups promote value. College students view the internet as a social network, providing opportunities to meet people and to stay in touch with close contacts.
Alternately, businesses view the internet as an interface for attracting vast numbers of daily internet users. Bridge the divide by understanding that a generation of digitally wise citizens have unique expectations online. Students enjoy quizzes, games, and opportunities to interact.
How does the design make the reader feel? College students don’t respond well to long, patronizing content. Innovative page designs for teenagers and young adults include short, easy-to-read text, which is combined with media that users may scan quickly.
According to one study, young adults flip through tabs to support one linear objective or activity. Such behavior suggests that young adults are not as easily distracted. In online behavior, college students and young adults respond positively to easy-to-use attractive designs and website content with positive tones.
One thing that hasn’t changed from generation to generation is some college students are quick to point out faults. Growing up in the digital age enhances a user’s confidence in their ability to manage complex technologies.
Even when error-prone, a user will usually not accept fault. Therefore, direct, and simple designs ensure designers meet the high expectations of tech-savvy college students who’ve been shaped by access to vast amounts of digital media.
Using proven design concepts will attract youth and young adult audiences. Simplicity combined with innovative content posted consistently and patiently helps to draw youth visitors organically over time.
Simplicity introduces information in a way that does not talk down to a reader and engages them with digital media. With these proven methods, companies are bringing together all the required design elements to build online communities for college students.